Where the framework becomes a habit.
Every product team is different, so we design the coaching around yours and aim it at how the team works day to day. Our coaches bring 15-plus years each across Fortune 50 companies, startups, B2B, B2C, and SaaS.
Coaching sessions are built from Diagnostic results, so nothing on the agenda is generic.
Training changes what people know. Coaching changes what people do.
A four-day training lands a shared language across your team in a week. Then Monday arrives, the stakeholder pushes, the deadline moves, and everyone reaches for the habit they already had. Coaching is where the new habit gets built, in your real work, with your real constraints, week after week until it holds without anyone watching.
Three ways in, one standard.
1:1 coaching
Weekly 45-minute working sessions with a Protégé Coach, built from each person's Diagnostic results and their live work, plus 15 minutes of preparation before every session. Twelve months is typical, because habit takes longer than enthusiasm.
Team workshops
Hands-on sessions aimed at a specific problem your team is carrying. Before each one we work with you to pinpoint the need, so the time goes exactly where you want it and the team leaves with artifacts they use the next day.
Coaching inside the work, with North
North extends coaching into the flow of work. While your Product Managers run backlogs, roadmaps, and OKRs, North coaches them on requirements, storytelling, and strategic thinking in context. What lands in the weekly session gets reinforced every day in between.
A year measured in artifacts.
- Pitches with expected outcomes and a measurement plan, before anything reaches a roadmap
- Epics that hold as the single source of truth through refinement
- User stories developers can build right the first time
- KPI Trees that connect feature metrics to business outcomes
- Read outs that prove lift and set up the next bet
Every one of these is produced on your work, for your business. Nothing is a practice exercise.
Built and shipped at scale.
Built and shipped at scale
Full-scale sites and award-winning products across retail, finance, healthcare, and SaaS, including work that grew 60 times at a Fortune 50 company.
Developed product mastery at scale
Together the team has coached 350-plus Product Managers and stood up product excellence centers for Fortune 50 enterprises and startups alike.
Predictable delivery, clear value
Confidence that the work will get done, that it will be high quality, and that it will move the things leadership actually tracks, with value measured in terms your finance team trusts.
From a recent coaching cycle with a Fortune 250 company's product team.
Let's build a plan around your team.
Start with the Diagnostic and we will match your team with the right coach and the right cadence.
Asked before coaching begins.
What is product management coaching?
How do the 1:1 coaching sessions work?
What is the difference between product management training and coaching?
Who are the coaches?
How do we start?
Coaches who have been in your seat.
Product Protégé is led by founder Jason Abdo and delivered by a team of seasoned product leaders. Each coach has launched many products across different industries and shares a passion for helping Product Managers hone their craft.
