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Eight hours of practical, self-paced lessons built on the E3 Product Mindset, with everything a Product Manager needs to apply it the next day.
We start with a read rather than a two hundred hour plan. Most teams pick two or three modules and grow from there, at their own pace and sized to their budget.
Every module earns its keep alone. Side by side, they compound. Mix any combination, including North, into a plan shaped around your team.
Before we teach anything, we measure. One honest picture of where your product thinking stands, person by person and theme by theme.
Conversations on real artifacts and real trade-offs, which is where the coaching priorities actually get named.
Shared language, fast, across the whole department. Engineers, designers, and business partners in the same room, because they carry half the friction and they were never invited before.
Where behavior changes. A certified Protégé Coach, a personalized agenda per Product Manager, and artifacts built from your real work.
Always on, flat rate, unlimited seats. When someone joins on a Monday, they have everything by Tuesday.
The software that keeps backlogs, roadmaps, and OKRs tied to strategy, and coaches your PMs while they work.
The same eight themes, self-paced and certified, so a mindset scales to every new hire.
A senior product leader on call for the roadmap, board, and reorg decisions you would rather not make alone.
The practitioners set the standard. North keeps it running.
Most engagements follow a familiar arc. We prove the gap is real, lift the team where it counts, then make the change stick. You move through it at your pace, and plenty of teams stop once they have what they came for.
A clear, evidence-based read on where your team really stands.
Where it starts: the Product Thinking Diagnostic
Discovery names the priorities, training sets a shared language, and coaching makes it daily practice.
Often a mix of: Discovery, Live Training, and 1:1 Coaching
The product mindset holds across the org, and new hires pick up the baseline on day one.
Usually: the Protégé Library, North, the Online Course, and Strategic Advising
Pick one module or several. Nearly every engagement begins with the Diagnostic.
The front door. Most teams start here.
Most chosen. Typical for teams of 8 to 25 PMs.
The full engine, for orgs standardizing across many teams.
What changes once the E3 Product Mindset runs in practice.
Across Product Protégé coaching cohorts and direct management of product associates at organizations, 2012 to 2026.
Product Protégé is led by founder Jason Abdo and delivered by a team of seasoned product leaders. Every coach has launched real products inside Fortune 50 organizations and startups. You get the framework Jason built and a practitioner matched to your context.
The Product Empowerment Pyramid gives your team the what, a hierarchy that runs from vision down to user story. The E3 Product Mindset gives them the how, a repeatable path from idea to impact. We fix the strategy before we fix the ticket.
Every module on this page exists to teach, embed, or sustain the E3 Product Mindset. That is the only thing we are ever selling. The modules are just the different speeds at which it can arrive.
Same eight themes. Very different depth. Both score how a Product Manager thinks across vision, strategy, discovery, prioritization, requirements, storytelling, measurement and leadership. Take the Snapshot yourself in two minutes. When you want that read on your whole team, our coaches run the Diagnostic with you.