Announcing Product Protégé Online Course

TL;DR

New Product Protégé Course is now out! 20% off by using earlybird (available for next 10 days)

Pro Tip! Most employers reimburse educational certifications!

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The journey continues…

It's been nine months since launching the Product Protégé Guide: The Art of Product Management for ECommerce and Beyond, and the feedback has been amazing.

I envisioned it being a guide that you keep on your desk to help you through your day-to-day as a product manager, and that is exactly the type of relationship product managers who have purchased it are having.

The Product Protégé Guide was my way of putting all my knowledge in written format to ensure that the next generation of product managers, whether new or already in the career, had a way to level up their approaches, utilize the E3 Framework to build a mindset, and work on the discipline needed to build a strong product sense.

While reading a book is the primary way of learning for some, I kept getting requests to make an audio version of the book.

Product manager style books that are about tactical approaches are tough to make audio-based, so instead I decided to do one better.

I'm excited to announce that the Product Protégé Online Course on Product Management is now live and available!

Get 20% off within the next ten days by using earlybird at checkout!

Get started with the course right away, no credit card required to start - get a sense of the flow and approach to make sure it's what you are looking for.

Also! Pro tip - ask your company to see if they will reimburse you for the cost of the course!

Who is this for?

This all-encompassing course is perfect for aspiring, new, and experienced Product Managers looking to enhance their skills and advance their careers in product management.

• If you are interested in product management, but don't know where to start or have a really good sense of what all the job encompasses and what the career path looks like, this course is for you.

• If you have two years experience and have not been provided foundational knowledge on how to do the job properly, this course is for you.

• If you are five years experience and every project seems wildly different, and you have never seen "another way" or a successful repeatable way of how to approach product management, this course is for you.

• If you have had some success but want to learn from someone who has worked in B2C, B2B, Fortune 50, Fortune 500, startups, off shore, near shore, on shore, within various industries of eCommerce, real estate, SaaS, and omnichannel, this course is for you.

• If you are a manager that is putting together a new product team and everyone is speaking a different language, this course is for your team.

• If you are a business going through a digital transformation or becoming more product-centric, this course can help!

BTW, you don't have to be an eCommerce company to utilize this course! While we use eCommerce as a way to get the point across, it's just that - everyone shops online these days, so it's a very approachable and understood experience that we use to get our framework, mindset, and approach across.

Why take this course?

We will help you master the art & science of product management. Learn to validate assumptions and risks, communicate effectively, and make data-driven decisions. Create, refine, and scale digital products that attract, engage, and retain customers while adding business value.

Course Topics

Students sign up to learn the E3 Framework (Envision, Empower, and Elevate your experiences), which leads to building a mindset, discipline, and product sense by first ensuring we have a strong foundational knowledge. This leads to consistent results and repeatable success, which ultimately should advance your career in the product management space.

What all is covered in the course?

Part 1

• Foundations of Product Management: Introduction, principles, and key themes

• Roles and Responsibilities: Overview of various product management roles and differences across companies

Part 2

• Product Tasks: Daily, weekly, and monthly responsibilities

• Team Dynamics: Understanding team hierarchies and fostering a strong product team culture

• Vision, Strategy & Roadmap: Crafting effective vision, strategy, and roadmaps

Part 3

• E3 Framework: Envision, Empower, Elevate - a holistic approach to product management to build a product discipline mindset

  • Envision Phase: Ideation, customer discovery, data analysis, KPI setting, risk management, and stakeholder engagement

  • Empower Phase: Agile methodologies, goal setting, epic and user story creation, refinement, and cross-functional collaboration

  • Elevate Phase: Go/No-Go decisions, product launches, feedback monitoring, optimization, A/B testing, and roadmap updates

Checklist Summary

• Review of all material and final tips

What's Included?

• 8 hours of video content reviewing the course material

• Templates to guide you from idea to production

• Quizzes to reinforce learning

Certification Exams

Official Product Protégé Digital Product Management Certification will be awarded upon completion of the course and final exam (sharable on LinkedIn & other social platforms).

Online Time Commitment

• 8 hours total

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The Product Protégé Online Course on Product Management is designed to empower you with the knowledge and skills needed to excel in the dynamic field of product management.

Whether you're just starting or looking to refine your existing skills, this course offers a comprehensive curriculum that addresses the key aspects of product management through the innovative E3 Framework. With actionable insights, practical templates, and certification upon completion, you will be well-equipped to make data-driven decisions, lead cross-functional teams, and drive product success in any industry.

Don’t miss out on this opportunity to elevate your career. Enroll today, and take the first step towards becoming a product management expert with the Product Protégé Online Course. Remember, use the code earlybird at checkout to get 20% off within the next ten days.

Start your journey now and unlock the potential to create, innovate, and lead with confidence.

Thank you for the support Protégés!

Until next week…

- Jason