Product Protégé equips product managers and their organizations with the frameworks, language, and discipline to move from feature factory to value driver. What you learn today, you use tomorrow.
Most product teams aren't struggling with effort — they're struggling with clarity. Without a shared standard for how to envision, execute, and measure, even talented PMs end up as order-takers instead of strategic owners.
Your team comes from tech, UX, ops — there's no shared standard for vision, strategy, or proving value.
Agile and SAFe certifications teach the engine, but not the direction. Teams pedal faster in the wrong direction.
"Data-driven" without evidence. Ideas ship without expected outcomes, measurement plans, or post-launch read-outs.
Without weighted scoring, the loudest stakeholder wins and strategy goes out the window.
The Product Empowerment Pyramid gives your team the "what" — a hierarchy from vision to user story. The E3 Operating Model gives them the "how" — a repeatable process from idea to impact.
Tactical struggles at the bottom are almost always symptoms of ambiguity at the top. We fix the strategy before we fix the ticket.
Zoom out. Validate the problem is worth solving. Every idea gets a Pitch Deck with expected outcomes and a measurement plan before it touches a roadmap.
Equip your team to lead cross-functional co-creators. Epics become the single source of truth. User stories use BDD format so developers build right the first time.
Launch is the starting line. Build KPI trees that connect feature metrics to business KPIs. Run post-launch read-outs to prove lift and feed the next iteration.
From a single book purchase to a full organizational transformation — every engagement builds on the last.
Accessible starting points to experience Product Protégé's quality and methodology before deeper engagement.
Data-driven insights that inform personalized development. Understand where each PM stands and what archetype fits their natural strengths.
Personalized plans based on assessment data. Live sessions producing real artifacts — vision docs, strategies, roadmaps, PRDs, epics — that PMs use the next day.
Specialized workshops across the full E3 lifecycle — from vision definition and KPI mapping to roadmap builds, epic refinement, risk assessment, and launch read-outs.
A living library of strategy docs, process guides, templates, and playbooks — so the methodology outlasts any single coaching engagement.
Opinion-only ideas replaced with Pitch Decks that articulate problem, solution, expected outcomes, and measurement plan.
PMs know the why and describe the what frictionlessly — so dev, design, and QA stop re-interpreting.
SAFe runs the engine. Product Protégé ensures you're pointed in the right direction with strategically sequenced roadmaps.
Shared language, repeatable templates, and personalized coaching fast-track PMs from analyst to strategic owner.
A clear trail from pitch to metric plan to post-launch results — so leadership trusts the process.
Re-assessments and manager surveys at 2-month intervals show measurable improvement in PM capabilities.
"This should be a mandatory course for all in product management, especially for those providing an experience for external customers."
Jason Abdo spent 15+ years in product management — from launching award-winning mobile apps that grew 60x at a Fortune 50 company, to building product excellence centers for enterprises and startups alike.
He's managed over 150 product managers, designed A/B testing programs across billion-dollar websites, and built the frameworks he wished he'd had when he started. Product Protégé is the distillation of everything he learned the hard way — made practical, tactical, and immediately applicable.
From a quick skills assessment to a full organizational transformation, we'll meet you where you are and build a plan that fits. Let's start with a conversation.
